I spent the last 12 weeks leading a project manager bootcamp. One of the topics I covered was how to gain trust from your Clients.
1. Clearly demonstrate your logical thinking.
2. Appeal to your Client’s emotions.
3. Show you are credible through your reputation of working with the Client, your in depth understanding of the subject matter, and other tactics such as the way you speak.
I thought I’d developed the ultimate formula for this, only to learn that Aristotle beat me to it by a mere 3000 years. These elements are exactly his Three Modes Of Persuasion: logos, pathos and ethos.
I could be deflated that my theory isn’t novel but in fact I’m thrilled by that. For me the rediscovery of the theory highlights its resounding effectiveness and relevance.